products | businesses

The transactive data products and services which Leadscale offers
LolaGrove

A transactive data processor used by advertisers, agencies and publishers which enables transparency and control, and provides compliance and delivers global trading standards across the data trading ecosystem

Lolamatic

An automated, dynamic data extraction and transformation platform which selects the best opportunity and maximum yield for publishers operating programmatic email sales

Crop Ninety

A data onboarding and CRM enablement platform, delivering an incredibly fast and secure solution to advertisers and publishers seeking to increase the commercial effectiveness of their media activity

Goallover

A data trading bureau servicing advertisers and agencies. Goallover deploys LolaGrove to procure consumer and B2B data in a transparent and controlled, compliant and standard fashion, thereby ensuring data accuracy, quality and value

All Groove

A publishing business which originates and generates consumer and B2B data. Also deploying LolaGrove, All Groove delivers the highest standard of data quality to its advertiser and agency customers whilst storing, and securely providing lifetime value of a record

FCWHB

More information to come soon!

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philosophy

Global Industry Standards

Leadscale consolidates a group of companies, products and services integral to each stage of the origination, processing, trading and delivery of consumer and B2B data.

Every company buying and selling data experience levels of ineffectiveness and inefficiency: they waste time and money. Often, it stems from the quality of the data, and at other times from the complexity of deploying data swiftly, accurately, and securely. We significantly reduce time and money waste, by delivering technology solutions which increases speed and accuracy, and reduces error and timeframes.

Since 2007, our work with global advertisers, agencies and publishers has allowed us to evolve technology which consistently delivers outstanding data quality and solutions. When we started, there were no global industry standards for transacting data. Now, we champion those standards. Time and again, we find and reduce (or eliminate) the four recurring causes of poor quality data, as we strive to kill the noise and amplify the signal.

  • 1 Nonsense

    data containing false or partially false information from source

  • 2 decay

    the negative effect on the value of enquiries caused by the lag between data submission and advertiser response

  • 3 Adulteration

    re-use of data, whether authorised or not, damaging the value of the record

  • 4 Spec error

    incorrect buy specifications, incorrect supplies, or both

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Testimonials

We are proud to have received the below testimonials, and to include these companies among our list of clientele

Our Team

Robin Caller
Founder and CEO
Andy Knight
Founder and Technical Director
Eddie Lee
Financial Controller
Pronojit Roy
Chief Architect
Sam Peters
General Manager | Goallover
Richard Armitage
General Manager | All Groove
Francis Liming
Technical Services Director
Wayne Kinsella
Head of Data Nurturing
David Cruse
Head of B2B
Eric Gonda
VP Sales North America
Paul Goacher
Investor and Board Member
Peter Crouch
Board Advisor | Finance

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